Online surveys have become a popular method for collecting data across many industries due to their low cost, quick turnaround, and ease of deployment. Businesses, NGOs, and development agencies are turning to digital forms to gather insights across Nigeria, South-Africa, Ghana, Senegal, Kenay and other African countries. But....

Online surveys often fail to reflect Africa’s full picture. Despite their speed, online surveys often exclude rural communities, older populations, and individuals with low digital literacy or no consistent internet access. As a result, the data collected leans heavily toward urban, educated, and tech-savvy respondents—leaving out the broader African demographic.

The Hidden Risk: Biased and Incomplete Data

This lack of representativeness can skew critical decisions:

• Businesses may misunderstand their target market

• NGOs risk misallocating resources

• Governments and researchers might base strategies on flawed insights
  
  

Trusted by Brands, NGOs, and Governments

Top companies and institutions working across sectors—telecom, health, agriculture, FMCG, development, and financial services—use CATI to generate accurate, representative insights that fuel better strategy, product development, and policy decisions.

Africa Needs Representativeness, Not Just Speed

If you're launching a new product, evaluating a social program, or making decisions that affect real lives—you need insights that reflect the true diversity of Africa.

Online surveys may be part of your toolkit, but CATI is the foundation for serious, scalable, and inclusive research.

Partner With Africa’s Trusted CATI Research Experts

At Fieldwork Africa, we specialize in CATI research across Africa’s 54 countries, combining local field teams with centralized data management and QC systems. Whether you're conducting B2C, B2B, or household surveys, we guarantee reliable data, faster turnaround, and affordable pricing.

✅ Over 10 years of experience
✅ Pan-African CATI infrastructure
✅ Access to 2M+ verified mobile contacts
✅ Multilingual call center capabilities

Contact us today to run your next CATI survey or integrate it with your current research mix.