OUR APPROACH FOR QUALITY DATA

At CATI AFRICA, we know that accurate survey planning begins with the right incidence rate calculation. In telephone surveys, the incidence rate (IR) refers to the percentage of people in a target population who qualify to participate in a study. Getting this right is essential for survey feasibility, cost control, and data reliability.

As Africa’s trusted telephone survey company, CATI AFRICA helps organizations, NGOs, and research agencies calculate incidence rates before fieldwork begins. Our team uses a mix of local market knowledge, advanced CATI systems, and proven sampling techniques to deliver realistic estimates that guide smarter recruitment strategies.

Survey Accuracy

Accurate incidence rate calculation plays a critical role in the success of telephone surveys. By identifying the proportion of eligible respondents within a target population, researchers can quickly determine the feasibility of a study.

This not only saves valuable time and reduces costs by preventing over-recruitment and wasted calls but also ensures that survey efforts are directed at the right audience. With precise targeting, survey response rates improve significantly, while the overall quality of data is strengthened by engaging only the most relevant participants from the very start.