Kenya’s inflation rate climbed to 6.7% in May 2026, marking its highest level in over two years. Rising food prices, transportation costs, housing expenses, and energy bills are reshaping how consumers spend, save, and prioritize their daily needs.
South Africa is currently facing one of the most severe unemployment crises globally, and the numbers are becoming increasingly difficult to ignore.
The most effective research method amidst the recent insecurity challenges across parts of Nigeria and other African markets ranging from kidnappings, community instability, school closures, and restricted field mobility is rapidly shifting due to operational realities that are making traditional fieldwork increasingly unsustainable.

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