Customer satisfaction is the lifeblood of any service-based business. In Africa’s growing service sector spanning telecommunications, banking, healthcare, retail, transport, and fintech, mapping customer satisfaction through telephone surveys has become a strategic method for gathering real-time feedback.
Telephone surveys have become a vital tool for collecting reliable market data across Africa. In a continent as diverse and dynamic as Africa, organizations need flexible and far-reaching data collection methods that bypass limitations like infrastructure, security, or terrain.
The telephone survey has been a staple of market research, political polling, and social data collection for decades. But in 2025, this once-dominant method is facing a dramatic shift. If you’re still relying on traditional calling strategies, it’s time to rethink your approach. Let’s unpack what’s really happening with the telephone survey why it’s struggling, how it’s evolving, and what researchers need to do next.
Online surveys have become a popular method for collecting data across many industries due to their low cost, quick turnaround, and ease of deployment. Businesses, NGOs, and development agencies are turning to digital forms to gather insights across Nigeria, South-Africa, Ghana, Senegal, Kenay and other African countries. But....
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