There was a time when market research was a slower, quieter process. Interviewers sat with notebooks, telephones had cords, and data collection meant scribbling down responses as fast as a human hand could manage.
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In today’s fast-paced market, waiting for feedback is a luxury no business can afford. Customer behavior changes overnight. Policies shift. Needs evolve. Great business leaders don’t sit around hoping for answers they dial them.
Listening to Voices Behind the Plate: How Telephone Surveys Capture Real Stories on Food and Nutrition
- victoria
- CATI
There is a woman in Northern Ghana who breaks yesterday’s leftover banku in water to feed her children before school.
There is a taxi driver in Lagos who skips breakfast so his kids can have lunch.
In today’s digital world, companies depend heavily on surveys to understand their customers, gather feedback, and measure satisfaction. But there’s one crucial truth that often gets overlooked: you can’t hear emotions in a checkbox – but you can in a telephone survey.
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