What happens when staying connected becomes something people have to carefully budget for? Across Africa, mobile data is increasingly essential for work, business, education, communication and everyday life, but the cost of connectivity can influence how people participate in the digital economy.
What happens to a market when people cannot rely on something as basic as electricity? that is the question emerging from The Gambia, where prolonged power cuts have moved from an everyday inconvenience to a source of growing public frustration.
A telephone survey in Egypt market is no longer a "nice to have" research exercise; it is a strategic necessity for international businesses trying to navigate an economy where inflation, instalment finance and private-sector sentiment are changing faster than most reports can capture with
Ghana’s economy is showing clear signs of recovery in 2026 after years of macroeconomic pressure, the country is entering a period of stronger growth, easing inflation and improving economic confidence.
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