Telephone surveys in Africa play a critical role in capturing perspectives that are frequently overlooked by digital-only research approaches. While online surveys dominate many global markets, large segments of African populations remain beyond the reach of internet-based data collection.
Across Africa, telephone (CATI) surveys remain a cornerstone of data-driven decision-making. In environments where digital access varies and populations are widely distributed, this method provides one of the most reliable ways to collect inclusive, representative, and actionable data.
Kenya mobile phone penetration 2025 has emerged as the highest in Africa, positioning the country as a clear digital leader on the continent. With mobile phones deeply embedded in daily life, Kenya continues to outpace larger markets through widespread access, affordability
Reliable data collection is crucial for organizations operating across African markets, yet online surveys fail in Africa more frequently than many assume. While digital research tools have grown globally, Africa’s unique infrastructural, social, and technological environment
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