In times of uncertainty, data doesn’t stop being important it becomes essential. Across Africa, from Borno to Sudan, eastern DRC to northern Mozambique, research teams face one defining question: How do you keep listening when insecurity makes face-to-face surveys impossible?
Telephone surveys remain one of the most effective tools for collecting insights across sectors from development and public health to customer experience and opinion research. Yet, despite their potential, many telephone surveys fail to deliver quality results or sufficient participation.
Telephone surveys remain one of the most powerful tools for collecting quantitative and qualitative data across Africa, especially in contexts where internet access is uneven. But running a phone survey is not enough:
When you participate in a telephone surveys, it might feel like your role ends the moment you hang up. But in truth, that’s just the beginning of a much larger process one that transforms raw survey data into actionable insights that shape policies, strategies, and decisions across Africa.
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