Reaching Ethiopian Farmers Through CATI
Ethiopia, the origin of Arabica coffee and one of Africa's greatest agricultural economies, has millions of local farmers who grow coffee, teff, wheat, maize, pulses, and animals. Governments, non-governmental organizations (NGOs), development partners, and research organizations rely on reliable agricultural data to monitor initiatives, create baselines, and assess impact throughout the country's highlands and lowlands. Despite this, Ethiopia's mountainous terrain, dispersed farming communities, and different agroecological zones frequently make standard field surveys expensive, time-consuming, and difficult to organize.
At CATI Africa, we offer Computer-Assisted Telephone Interviewing (CATI) services as a more efficient approach to engage farmers. We assist organizations in quickly collecting high-quality data via organized telephone interviews, avoiding the need for extensive field travel while guaranteeing farmers may participate without disrupting their normal operations. Whether interviewing coffee growers in Oromia, teff farmers in Amhara, wheat producers in Bale, or livestock keepers in the Somali Region, our expert interviewers provide reliable insights that aid in agricultural decision-making.
Supporting Agricultural Research, Monitoring and Evaluation
Strong agricultural program rely on timely, accurate, and consistent data. Our CATI services enable organizations to monitor project performance, evaluate outcomes, and gather farmer feedback without the operational demands of large-scale field deployments.
For M&E and baseline studies, our CATI services help organizations to:
- Collect data across Ethiopia's diverse farming systems
- Minimize fieldwork costs and logistical challenges
- Capture farmer feedback during key agricultural seasons
- Accelerate reporting with reliable, high-quality data
Across Ethiopia, organizations are increasingly adopting CATI for:
- Coffee value chain monitoring
- Agricultural baseline and endline surveys
- Crop productivity and food security assessments
- Smallholder farmer livelihood studies
At CATI Africa, we combine experienced interviewers, robust quality assurance, and technology-driven telephone interviewing to help organizations generate actionable agricultural insights. The result is stronger monitoring and evaluation, better-informed program decisions, and greater impact across Ethiopia's agricultural sector.
As the demand for accurate, scalable, and timely insights grows, CATI Africa is proving to be a game-changer in engaging hard-to-reach farming populations and strengthening data-driven decisions in Ethiopia's agricultural sector.
