Reaching Malagasy Farmers Through CATI

Agricultural research in Madagascar often begins long before the first interview is conducted. Reaching farming communities can require navigating difficult road networks, crossing isolated rural areas, and working around seasonal weather disruptions that frequently delay field activities. In many parts of the country, cyclones, flooding, and poor transport infrastructure can make routine monitoring both expensive and time-consuming.

For organizations implementing agricultural programmes, these challenges can slow the delivery of critical evidence needed to track progress, evaluate outcomes, and demonstrate impact. Our Computer-Assisted Telephone Interviewing (CATI) services provide a practical alternative, enabling organizations to collect reliable data directly from farmers through structured telephone interviews. By reducing dependence on repeated field visits, CATI supports continuous engagement with farming communities while improving the speed and efficiency of data collection.

Supporting Agricultural Research, Monitoring and Evaluation

Whether supporting agricultural development, food security initiatives, rural livelihood programmes, or value chain research, access to dependable information is essential for effective decision-making. Our CATI services help organizations to:

• Maintain regular engagement with farming communities
• Reduce the cost and complexity of field data collection
• Capture timely insights throughout programme implementation
• Deliver reliable evidence for stronger programme decisions

Across Madagascar, our CATI services support initiatives involving:

• Agricultural productivity and rural development
• Food security and nutrition
• Agricultural value chain research
• Programme monitoring and impact evaluation

At CATI Africa, we combine experienced interviewers, multilingual survey capabilities, and rigorous quality assurance to help organizations generate dependable agricultural data that strengthens Monitoring & Evaluation and supports better decisions across Madagascar.