In today’s fast-paced digital world, it’s easy to assume that phone calls have taken a backseat to online data collection. But here at CATI Africa, we know the telephone survey is far from obsolete. In fact, it’s one of the most powerful tools in our research arsenal especially across diverse and hard-to-reach populations in Africa.

So, we picked up the phone. And what happened next? People answered. And what we learned could reshape how organizations engage with their audiences, build policies, and grow impact.

 The Power of Human Voice in Data Collection

Unlike online forms or email questionnaires, a telephone survey brings a human voice into the conversation. This increases response rates and trust, particularly in communities with limited internet access.

Here’s why respondents engage better via phone:

• Familiar medium: Almost everyone has access to a mobile phone.
• Trust factor: Hearing a live voice creates credibility.
• Clarification on the spot: Respondents can ask questions and receive explanations instantly.

At CATI Africa, we combine trained interviewers, multilingual capabilities, and real-time monitoring to make sure every call delivers high-quality data.

 What We Learned from Our Latest Telephone Survey Campaign

Over the last quarter, CATI Africa conducted a series of telephone surveys across five countries. Our goal? To understand public sentiment on health, education, and economic recovery post-pandemic.

Here are 3 powerful insights we gathered:

1. Trust in Local Solutions Is Rising

Respondents across all regions expressed greater confidence in local health initiatives over international aid programs. This suggests a growing demand for community-driven development.

2. Youth Want More Than Jobs, they Want Purpose

In surveys targeting youth aged 18–35, employment was a key concern, but many respondents also highlighted the desire for meaningful work that contributes to societal impact.

3. Radio Still Dominates Rural Communication

Despite the rise of smartphones, radio remains the top source of information in rural areas. This insight is crucial for NGOs and public health organizations planning awareness campaigns.

 Why Choose CATI Africa for Your Telephone Surveys?

We don’t just call. We connect, listen, and deliver insights that matter.

When you partner with CATI Africa, you get:

•  A dedicated call center staffed with experienced enumerators
• multi-country reach across Africa
• Data you can trust – verified, cleaned, and analyzed
• Compliance with GDPR and local privacy regulations

Whether you’re conducting a baseline survey, impact assessment, or public opinion poll, CATI Africa ensures your data collection is accurate, fast, and human-centered.

Telephone Survey vs. Online Survey: What’s the Difference?

Still wondering which is best. Book a consultation with our research experts today.

Let’s Talk, Literally

There’s something powerful about hearing someone say, “Yes, I’m willing to share my story.”

At CATI Africa, every telephone survey we conduct is an opportunity to give voice to the unheard, shape impactful programs, and spark data-driven transformation. Ready to conduct your own telephone survey? Contact us today and let’s design a solution tailored to your audience.

Voice Still Wins

In a world flooded with texts and clicks, the human voice cuts through the noise.

We called. They answered. Now it’s your turn.