Reaching Batswana Farmers Through CATI

Botswana’s agricultural system is closely linked to livestock, rural livelihoods and the availability of grazing and water. With much of the country’s land being dry and farming activity varying with rainfall and seasonal conditions, farmers often must make important decisions around production, household income and access to agricultural resources.

This is where Computer-Assisted Telephone Interviewing (CATI) becomes a powerful solution. For organizations researching agriculture in Botswana, getting firsthand information from farmers across widely dispersed communities is essential. CATI Africa uses telephone surveys to speak directly with farmers about their livelihoods, production activities, market access, income and experiences with agricultural services, giving clients a practical way to gather timely information without relying entirely on physical field visits.

Supporting Agricultural Research, Monitoring and Evaluation

Agricultural research in Botswana can involve understanding how farmers are managing changing conditions, accessing markets, using available resources and responding to agricultural initiatives. Telephone surveys make it possible to gather these perspectives directly and reach respondents across different parts of the country.

CATI helps organizations working in Botswana’s agricultural sector to:

• Reach farmers across remote and widely dispersed communities
• Understand changes in farming activities, livelihoods and household income
• Gather feedback on agricultural services, markets and interventions
• Track progress and outcomes across different stages of a project

Across Botswana, CATI can support:

• Farmer and household surveys
• Agricultural baseline studies
• Monitoring of farming interventions
• Livelihood, income and market access studies

CATI Africa works with governments, NGOs, development organizations, agribusinesses and research institutions to gather dependable information from farming communities across Botswana. By speaking directly with farmers, clients gain a clearer understanding of rural realities and the progress, challenges and outcomes of agricultural initiatives.