Reaching Zambian Farmers Through CATI

Agriculture remains central to Zambia’s rural economy, with maize production playing a major role alongside other crops and livestock activities. Yet agricultural programs operate within a landscape where rainfall patterns, input availability, market access, and distance from agricultural services can shape farmers’ experiences from one season to the next. For organizations working with farming communities, collecting regular feedback directly from farmers is important for understanding how these conditions affect livelihoods and whether agricultural interventions are delivering results.

Computer-Assisted Telephone Interviewing (CATI) offers a way to maintain that connection beyond a single field visit. CATI Africa conducts structured telephone interviews with farmers and agricultural households across Zambia, supporting organizations that need timely information for surveys, baseline studies, monitoring, and program evaluation. Telephone interviews can be particularly useful when researchers need to revisit the same farmers during different stages of an agricultural program or gather feedback across widely distributed farming areas.

Supporting Agricultural Research, Monitoring and Evaluation

Agricultural projects often need more than a one-time picture of farming conditions. Information on access to inputs, participation in programs, production experiences, household livelihoods, and changes during the farming season can help organizations determine what is working and where adjustments are needed.

For agricultural M&E and baseline studies, our CATI services help organizations to:

• Follow farmers' experiences throughout program implementation
• Measure changes in agricultural practices and household livelihoods
• Gather direct feedback on agricultural support and services
• Generate timely evidence for program decisions

Across Zambia, our CATI services can support:

• Farmer and agricultural household surveys
• Food security and livelihood assessments
• Agricultural input and service research
• Baseline, midline, and endline evaluations

From maize-producing communities to farming households participating in food security and livelihood programs, CATI Africa provides a direct channel for gathering farmers' perspectives without making every stage of research dependent on physical visits. Our CATI services in Zambia help organizations maintain respondent contact, strengthen agricultural program monitoring, and build evidence around the realities shaping farming households across the country.