Professional interviewer conducting a telephone survey using a headset.

A telephone survey can be one of the most powerful tools for collecting feedback, measuring public opinion, or understanding customer needs. But here’s the catch: a good survey is not just about writing questions.

Researcher conducting CATI telephone surveys in Africa for deeper market insights

In a world where digital surveys and automated polls dominate, the quiet return of telephone surveys may surprise many. But the truth is, brands are increasingly realizing that not all insights can be captured through a screen.

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