When streets are quiet and movement is restricted, telephone surveys become the fastest, safest, and most reliable way to keep listening to citizens. In Tanzania’s post-election context where curfews, protests, and intermittent internet restrictions have interrupted face-to-face fieldwork and online panels a well-designed telephone survey
Every voice has a story and sometimes, all it takes is a simple telephone survey to bring that story to life. In a world dominated by online clicks and chatbots, the power of a human voice over the phone remains unmatched.
In the world of telephone data collection in Africa, trust is everything. Every interview, every response, and every data point begins with a simple human connection a voice on the line.
There was a time when market research was a slower, quieter process. Interviewers sat with notebooks, telephones had cords, and data collection meant scribbling down responses as fast as a human hand could manage.
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