As Nigeria marks another Independence Day, one powerful truth stands out a nation is only as strong as its ability to listen to its people. Policies fail when they are based on assumptions. Business strategies collapse when they rely on guesswork.
In today’s fast-paced digital world, it’s easy to assume that phone calls have taken a backseat to online data collection. But here at CATI Africa, we know the telephone survey is far from obsolete. In fact, it’s one of the most powerful tools in our research arsenal especially across diverse and hard-to-reach populations in Africa.
In today’s fast-paced research environment, the Telephone Survey remains one of the most reliable methods for gathering accurate insights. But the effectiveness of any survey doesn’t just rely on the questions, it relies on the human voice delivering them.
In today’s data-driven world, survey calls are one of the most trusted ways to capture authentic customer feedback, measure satisfaction, and gather insights that drive smart business decisions. But as technology advances, one big question arises:
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