The telephone survey has been a staple of market research, political polling, and social data collection for decades. But in 2025, this once-dominant method is facing a dramatic shift. If you’re still relying on traditional calling strategies, it’s time to rethink your approach. Let’s unpack what’s really happening with the telephone survey why it’s struggling, how it’s evolving, and what researchers need to do next.
Online surveys have become a popular method for collecting data across many industries due to their low cost, quick turnaround, and ease of deployment. Businesses, NGOs, and development agencies are turning to digital forms to gather insights across Nigeria, South-Africa, Ghana, Senegal, Kenay and other African countries. But....
In an age of data-driven decisions, telephone surveys support FMCG market research in Sub-Saharan Africa by bridging the gap between brands and consumers across diverse economic, linguistic, and geographic landscapes. As mobile penetration continues to rise across the region, voice-based surveys have become a reliable tool for gathering fast, scalable, and authentic consumer insights.
In an era where understanding your target market is key to business growth and social development, telephone surveys are emerging as a critical tool for understanding African consumer behavior. Across Africa, traditional data collection methods such as face-to-face interviews face growing challenges from geographical constraints to rising operational costs and post-pandemic limitations.
11 Davies St, Raymond Estate, Ketu, Lagos 105102, Lagos, Nigeria